Usage
Rules of use
The value of a brand system is in its consistency. These rules protect the BBLC identity across every team, vendor, and external partner.
Identity
Logo usage
Use the full lockup on first impression, investor materials, and corporate communications. The icon alone is only for favicons, avatars, and app icons where the name is already present.
Maintain clearspace equal to the cap height of "B" on all sides of the logo. Never crowd it with text, imagery, or UI elements.
Keep the colour consistent. On light backgrounds, use the Ink/Paper lockup. On dark backgrounds, use the White/Mist version. Never use the green as a logo outline.
Do not distort. No rotation, stretching, gradients, drop shadows, or colour inversion. No badges or unauthorised lockup combinations.
Colour
Colour usage
80 / 15 / 5 rule. Brand surfaces should be roughly 80% neutral, 15% white/mist, and 5% green. Green should be the brightest element.
Grid green (#00D084) is reserved for active states, calls to action, confirmation, and key highlights. Do not use it for decorative fill.
Coral (#FF4B26) is reserved for warnings, errors, and InfernoGrid heat maps. Do not introduce additional reds or oranges.
Typography
Type usage
Inter is mandatory for body, headings, labels, and UI text. Use the weights provided. Do not substitute with system defaults on web experiences.
JetBrains Mono is mandatory for data, metrics, code snippets, and technical labels. Do not use another monospace font.
Technor is only for large display moments and the brand wordmark. Do not use it for body copy or UI labels.
Divisions
Division usage
Stay within the division colour. InfernoGrid may use coral as a secondary accent. All other divisions use Grid green as their secondary accent.
Lead with BBLC in investor materials. Consumer products can use the standalone division lockup. Corporate and investor pages should introduce the BBLC parent first.
Do not combine division identities. Each division has its own wordmark, palette, and tagline. Never create lockups that visually merge two divisions.
Checklist
New material check
- Does the material use the correct BBLC or division lockup?
- Are colours limited to Void, Ink, Mist, Paper, Grid, and Coral where approved?
- Is Inter used for all reading text, JetBrains Mono for data/code, and Technor for display only?
- Is the 8px spacing system followed?
- Does every claim link to a proof point?
- Are social posts 1200x627 or 1080x1080 with safe margins?
- Have you checked that no restricted element has been added?