BBLC Brand Kit

Divisions

Six divisions. One grid.

Each division operates its own product and revenue model, but every division uses the same visual and verbal framework. The grid is the shared nervous system.

Architecture

How the divisions relate

BBLC is the parent holding layer. It provides governance, brand, shared infrastructure, and capital allocation. The six divisions are the customer-facing nodes. They plug into one another through shared identity, data standards, and APIs.

This architecture lets each division build its own tribe while contributing to a single ecosystem. A user might start in iSwiped, open an Orvexa account, fund it through Koilink, and gain TradeDNA insights along the way.

Division naming convention

Division names are single words where possible. They should feel like product companies, not internal projects. Use the full division wordmark from the Downloads section. Never combine a division logo with an unrelated accent colour.

Division matrix

Per-division guide

InfernoGrid

Compute

Compute where it sits.

Decentralised GPU/compute aggregation for AI teams and high-performance workloads. InfernoGrid turns idle hardware into revenue-producing infrastructure.

Audience
AI/ML teams, data centres, gaming GPU owners, infra funds
Proof points
P2P node marketplace, dynamic pricing, low-latency routing, usage metering
Accent
#FF4B26

Koilink

Capital

Capital flows without borders.

A regulated transactional banking and custody layer connecting fiat rails to tokenised assets and real-world asset flows.

Audience
Neobanks, fintechs, asset issuers, payment processors
Proof points
Multi-currency accounts, programmable custody, compliance-first APIs
Accent
#00D084

TradeDNA by Roamee

Intelligence

See the trade before the crowd.

Behavioural analytics and pattern recognition for retail and institutional trading desks. TradeDNA exposes edge before it becomes consensus.

Audience
Prop traders, hedge funds, brokerages, quant analysts
Proof points
Order-flow clustering, alpha signals, regime detection,execution评分
Accent
#00D084

Capistral

Visibility

Clarity for capital allocators.

Investor-facing intelligence, portfolio tracking, and market reconnaissance for builders and allocators.

Audience
Founders, VCs, LP reporting teams, public-market analysts
Proof points
Portfolio telemetry, competitor mapping, narrative tracking
Accent
#00D084

Orvexa

Execution

Precision without the noise.

Self-directed trading and investment platform built for precision, speed, and institutional-grade custody.

Audience
Self-directed investors, registered advisors, family offices
Proof points
Execution algorithms, multi-asset custody, tax-aware rebalancing
Accent
#00D084

iSwiped

Engagement

Discover the market in cards.

Card-based discovery interface for public equities and investment opportunities. Swipe, compare, decide.

Audience
Retail investors, financial content creators, discovery-first users
Proof points
Swipe UX, watchlists, social sentiment, no-account browsing
Accent
#00D084
Usage

Division brand rules

Each division locks up with BBLC in one of two ways: co-branded as "BBLC {Division}" for corporate materials, or standalone for consumer products and owned channels. Investor decks should lead with the BBLC parent lockup, then introduce divisions with their own wordmarks.

What stays consistent

Typeface, baseline grid, spacing rhythm, rounded corners, and button style. These elements make six different brands feel like one system. Only the accent colour and tagline change materially per division.

Oction confidential