Brand in the wild
How the BBLC identity behaves across the surfaces it actually touches: web, product, social, investor decks, stationery, and email.
Homepage
The BBLC homepage uses a light background, minimal navigation, and a single green accent. The hero leads with the value proposition, then introduces the grid as a visual system.
Product UI
Dashboards and apps use the dark palette for dense information. Headers are Ink, backgrounds are Void, and Grid green marks active states, success, and primary actions.
LinkedIn and Twitter/X
Social templates use a 1200x627 landscape format for LinkedIn and a 1080x1080 square format for Instagram and Twitter. Each template includes the division tag, a headline, a short body, and the brand accent colour.
Social rules
- One division per post unless announcing the parent ecosystem.
- Headlines are short. Use the tagline from the Messaging section.
- Accent colour must match the division palette. BBLC posts use Grid green.
- Always leave safe zones for cropping on mobile.
Pitch deck structure
The BBLC investor deck is built as a single-file HTML deck for live URL distribution. It follows this structure:
Hero
The open grid. Infrastructure for modern capital and compute.
Problem
Financial and compute infrastructure are fragmented, under-governed, and hard to scale.
Solution
A modular ecosystem of six divisions under shared identity, standards, and governance.
Market
Total addressable market by division: GPU compute, custody, analytics, visibility, execution, engagement.
Business model
Revenue per node: compute fees, custody fees, subscriptions, transaction fees, data licensing.
Roadmap
Near-term integration milestones, regulatory filings, and revenue targets by quarter.
Team
Founder-operators and division leads with domain expertise.
Ask
Capital, strategic introductions, and regulated partner access.
Deck design notes
- One idea per slide. Title stays consistent. Body copy sits on an 8-column grid.
- Use charts with Grid, Ink, and Mist only. Do not add random colours.
- End with the BBLC wordmark and a clear call to action.
Stationery and business cards
Print collateral uses the light palette on heavy stock. Business cards are double-sided: light with the full lockup and contact details on the front, dark or division-accented on the back.
